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My daughter wore this rainbow heart tee three days straight before I finally had to sneak it into the wash. The print hasn't faded or cracked at all, and it still looks bright. Cute enough that I'm tempted to order a second one.

The organic cotton is noticeably softer than the cheap tees we had before, and it's held up through countless washes without fading. The rainbow heart print still looks bright, and my kid points at it every morning asking for "the happy shirt.

My toddler refuses to take this off, which says a lot since she's picky about tags and seams. The rainbow heart print has survived three washes without fading, and the organic cotton hasn't pilled at all.