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The organic cotton is noticeably softer than the cheap tees we used to buy, and it's held up through countless washes without fading. My daughter wears it constantly and the little graphic still makes me smile every time.

My toddler refuses to wear anything with a scratchy tag, but this tee went on without a single tug or complaint. The wild child graphic got a big grin out of her too, and it's held up through three washes already.

The organic cotton is noticeably softer than the cheaper tees we've tried, and it's held up through several washes without fading. The wild child graphic is adorable without being over the top, and my toddler actually asks to wear it.